Vogue World: London

Marketing Design

Following Vogue World in New York the year prior, Vogue World: London is inspired by the theatrical West End production encompassing the best of British culture and fashion. Creatively overseen by the BAFTA- and Olivier-winning director Stephen Daldry, whose credits range from The Crown to Billy Elliot, the event kick-started London Fashion Week with a red carpet, dramatic performances, and—of course—a runway extravaganza at Theatre Royal Drury Lane showcasing the best of the autumn/winter 2023 collections.

For this year’s event, I had the opportunity to design marketing assets, such as house ads and end cards, for both the pre-event and post-event. We designed the assets in order to drive interest and tune-in to the livestream, and also to drive to the livestream highlights post-event.

Marketing Assets

Pre-Event Ads

Here, we used photography and key art imagery featuring talent to help drive our campaign.

Post-Event Ads

These are the post-event assets using highlights from the livestream! Gathering specific talent and the perfect moments was definitely a challenge, but the rush and the energy of being in a war room was definitely a fun experience.